Website Analysis - Google Analytics - Metrics
Website analysis is the first step in any focused website optimisation campaign is to draw upon all existing data and undertake an optimisation review. Often the first recommendation will be to improve both data capture and management. To carry out a successful website optimisation campaign you will need:
- Market research
- Keyword research
- Competitor analysis
- Site Indexation reports
- Ranking Position reports
- Visitor reports including
- how many
- what they did
- Conversion reports
- Site Performance reporting
The list if far from exhaustive, but very quickly you can get swamped by data and you will not be able to see the wood from the trees. Our role is to work with you to find the right level of reporting you need to manage your site and to deliver focused reports at timely intervals. Depending on the contract we may monitor a lot more than you ask for and use this for advising you on SEO or Improving Conversion Rates.
Before launching your site you will have undertaken some market research to see if you can bring products into the market place profitably. OR you may have simply started a site to sit side by side with a physical business as a way of driving business to your premises. In either case to make the site work for you need to get it noticed.
Keyword research is an extension of your own market research. It looks at what keywords people are using to find your products or services. Through careful analysis we can establish which keywords you should optimise for the best ROI. These may not be the most popular, and may not be the easiest, but will those which are least competitive relative to the searches made.
SEO reports cover a number of areas from site indexation through to complex site audits. If we are engaged on a campaign for you then we can generate full technical reports for your webmaster and management reports for the site owner. If we are implementing the work we will give you the initial report and completion report. We can also provide you with monitoring reports showing campaign progress.
Google Analytics is free and provides a wide range of reporting features from how many visitors you get to how many actually buy. It is not too difficult to set-up, but a little more difficult to programme to get the best out of it. We can offer a set-up and monitoring service to ensure you get the information you want when you need it. We can also monitor analytics for you to advise on SEO or Improving Conversion Rates. It is one of a wide range of tools available to anyone with a Google account.
Google Account Tools
Webmaster Tools is another free Google product along with a host of others that can be configured through you Google account. We can open an account for you configure the tools you want and then let you get on with it. OR if you prefer manage your accounts for you so you get the reporting you want without having to waste time on configuration.
Is a paid for service similar to Google Analytics offering full real-time monitoring
As part of all packages we offer a free website access and monitoring report. We check your websites speed and response time every 8 hours and produce a weekly report for you. We can also offer monitoring reports at much shorter intervals warning you and your host company of any problems as they happen. This is great security for active ecommerce sites, where just a little down-time can cost a lot.
Website metrics is just an abbreviation for measurement statistics or the data used to define how a site is working. A metric in common usage is a defined unit of measure. In comparing how well sites work we need to use standard measures. Sounds easy until you start to try and abstract data and then you will find that how different programmes actually do this then you may not be comparing like with like.
Analytics for you
Our mission here is to help you get what you want when you want it. We also review all reports and make recommendations for action.
Contact us now for a free quotation or consultation.