Improve Your Website Conversion Rate
Our conversion optimisation service is to help you gain more customers from those visiting your site. Through analytical tools we will review your sites performance in order to determine its strengths and weaknesses in visitor engagement. We will then make recommendations for improvement focusing on those things which will make the biggest difference first. This will ensure the quickest return on investment – ROI.
Google Analytics and Webmaster Tools can provide a lot of information, about visitor engagement with a website, so we can agree where any problems may lie. However, the trick is knowing what changes to make to improve things. Our wealth of experience in this field will ensure you get the right advice and support to make rapid improvements to your sites performance. Below we look at some of the issues which we address in conversion optimisation.
This is the % of visitors that leave the page they arrive at without visiting any other page of your site. A low rate would indicate that visitors like what they see when they arrive on your site, but a high rate would indicate they do not. If the rate is high we need to determine why and reduce the rate.
Sopping Cart Abandonment
If a customer gets as far as your checkout, but fails to complete a purchase – this is not good! Yet many e-commerce websites have very high rates of shopping cart abandonment. By setting up a sales funnel in Google Analytics we can see exactly how many drop out at each stage of the purchase process. We can then make recommendations on how to reduce the sales funnel dropout.
It is insufficient to just look at bounce and abandonment rates, we need to fully explore how visitors engage or interact with your site as a whole. Using various analytical and tracking tools we are able to do this. We can then help you develop the strengths of your site while redressing weaknesses. We can also build profiles of the visitors most likely to purchase from you site to guide your SEO and marketing.
Whether you want us to work as consultants along side you existing design and development team or to implement the recommendations ourselves we will be only too happy to help you.
Please contact us for a free quotation.